In January 2016, BT Sport ran an Infinity Lab competition to identify new production technology that would benefit the fans and viewers.
Video collaboration platform, Seenit won the competition. This gave the start-up an opportunity to work closely with the Infinity Lab to trial and test their products with BT Sport.
Seenit’s vlogging solution allows BT Sport to turn football fans with smartphones into a film crew and pundits. Whether the fans are at the match or watching at home, they can use the Seenit App on their phone to record their point of view and send it through to the production office for broadcast.
Seenit, the Infinity Lab and BT Sport began working together soon after the competition. The team from Seenit looked at how it could create the optimum platform solution for BT Sport programming while the Infinity Lab ran trials of the app at Moto GP events and European Rugby Union matches over the summer.
The finessing was successful and Seenit was integrated into BT Sport’s Premier League Tonight show in time for the new season. It was also introduced to The Score.