How do we give BT TV and BT Sport viewers the best possible entertainment experience?
That’s the focus of what we call our ‘Connected Entertainment’ research programme - one of BT’s most colourful and exciting R&D initiatives.
A big part of the programme is looking at delivering content over our networks in the most efficient and cost-effective way.
We want to make sure our customers get the same amazing viewing experience regardless of location, the network they are using or however they choose to watch that content - be it through a set-top box and a TV, or using their PC, smartphone or tablet.