Shalini Gupta, Leadership Communications Manager, tell us a bit about her role and what she'd say to someone considering a career in Corporate Affairs.

Who are you and what do you do?

I’m a Leadership Communications Manager working in Group Corporate Affairs looking after leadership communications for the Enterprise business. Enterprise operates in UK and Ireland as a business-to-business communications provider for customers from small and medium businesses to big public sectors.

In my role I help in shaping and driving a continuous programme of leadership engagement for the Enterprise leaders to support the business strategic goals, so leaders are supported to inspire and have great conversations that build advocacy. 

I also support with the delivery of all Enterprise CEO communications with a regular rhythm of communications using a wide range of channels ensuring consistent levels of CEO visibility throughout the year.

Helping drive an inclusive culture is a key part of my role building two-way conversations, and a more consultative and engaging communications strategy where the leaders take people on a journey with a compelling narrative that is delivered with an authentic voice.

What do you love about your role?

I love the variety of communications and activities that I get an opportunity to get involved in right from quarterly financial updates, creative people campaigns, working on big-budget events, handling crises communications or writing scripts for leaders– there’s never a dull moment!

What we do really matters at BT, both as an internal comms professional and as well as working for a company that has an impact on people’s individual sense of purpose - connecting millions of people with our critical products and services. It’s how we truly connect for good.

Are you part of any professional groups or networks?

Yes, I am. Professional networks are hugely important. They help in building long-term relationships with other industry professionals outside of your work, make you more visible – all that is essential in building your career.  

I am a member of both Chartered Institute of Public Relations (CIPR) and Institute of Internal Communications (IOIC). For CIPR, I’m the committee member for CIPR Inside, which is the internal comms group of the membership body leading the leadership comms content for the members. For IOIC, I am on the #ChooseIC advisory panel that promotes a career in internal communications.

What would you say to someone considering a career in Corporate Affairs?

There’s growing demand for professionals who can successfully navigate a constantly changing business environment and guide companies and their leaders through today’s unchartered waters. So, whether you’re considering a corporate affairs career in government relations, public affairs, internal communications, or community relations, you will no doubt be one of the most influential professionals in the industry. You will not only be strengthening the brand and reputation but helping in shaping and communicating the company’s culture and purpose to employees and the wider community.

The future has never been more promising for a career in corporate affairs!

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