A Digital product owner can mean different things to different people. It can depend firstly on the organisation, work culture, what squad or area of business you are working in and a host of other factors. However, some of the key pillars of what I believe a Digital product owner should do, is to put the customer at the heart of what you do through agile principles. From having a seamless Digital customer journey, where you define the vision, cultivate the product backlog and prioritise the business needs. It is imperative as a Digital product owner that you act as a primary liaison between the development squad and other key stakeholders. Ultimately, ensuring you evaluate product progress at each iteration and product increment.