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BT Sport Albert certified for Champions League coverage in bid to become sustainable broadcaster
BT Sport’s live Premier League broadcasts have been three-star BAFTA Albert certified productions since last season.
As part of BT’s ongoing effort to become a net zero carbon business by 2045, BT Sport has been Albert certified for its UEFA Champions League coverage.
BT Sport’s live Premier League broadcasts have been three-star BAFTA Albert certified productions since last season - meaning they meet some of the highest sustainability standards globally. Its Premiership Rugby coverage is also Albert certified.
BT Sport is aiming to produce live football, rugby, boxing and documentaries to meet the same standards over 2022 - totalling more than 700 live productions and events.
Albert is leading a charge against climate change, bringing the TV industry together to tackle the industry’s environmental impact behind the scenes and on screen, and inspiring audiences to act for a sustainable future.
BT Sport is working to become one of the greenest broadcasters in the UK
- Jamie Hindhaugh
BT Sport joined the Albert directorate – which means BT Sport joins just a few organisations leading the initiative (BBC, Sky, ITV, C4 and Netflix).
As a directorate member, BT Sport supports the development and implementation of Albert’s strategy and industry wide objectives.
By joining Albert, BT Sport is committing to making its programmes in a sustainable manner - calculating our carbon footprint using an Albert calculator and ultimately aiming for albert certification, with full training and support for BT Sport production staff provided by the Albert team.
Jamie Hindhaugh, chief operating officer, BT Sport, said: “BT Sport is working to become one of the greenest broadcasters in the UK and today’s announcement marks a big step for our people, our processes and our partners in achieving this essential aim.”
Jake Humphrey, BT Sport’s lead football presenter, said: “Sports broadcasting, like every industry, has a part to play in climate change and today’s news is a positive step. I know how important this is as part of BT’s ongoing efforts to become a net zero carbon business by 2045 and for BT Sport to become the greenest broadcaster in the UK.”