Euro 2020: The climate cost of a competition held across the continent
Oct 6 | 6 min readBT Sport United: Our commitment to Sustainability
Reducing our environmental impact as we seek to become one of the greenest broadcaster in the UK.
At BT Sport, we care about the ‘How’.
That’s why we’re working hard to reduce our environmental footprint, and become leaders in sustainable production.
Our mission is to become one of the greenest broadcaster in the UK.
The amazing advances in remote production, mean we’re already accelerating toward this more sustainable future, and leading the way for the industry.
BT Sport's Green Routine is the broadcaster’s effort as a responsible broadcaster to raise awareness of the climate emergency.
It has teamed up with the global movement Count Us In to provide practical advice to help viewers find high-impact, achievable steps to reduce their carbon pollution and persuade others to do the same.
We recently joined the Albert directorate. Albert is a collaborative project, backed by BAFTA, that was set-up in 2011 to bring the screen industries together to tackle their environmental impact and inspire sustainable living.
The commissioning directorate supports the development and implementation of Albert’s strategy and industry-wide objectives. The other directorate members are BBC, ITV, C4, Sky and Netflix.
BT Group, the parent company of BT Sport, is committed to being a net-zero carbon emissions business by 2045.
At BT Sport, our six areas of focus - 'the 6 Rs’ - are:
REDUCE our carbon footprint and our waste.
RECYCLE sustainably and responsibly.
REMOTE Working – Embrace the new routines and celebrate its positive environmental impact.
REMOVE anything from our workflows that is harming the environment wherever we can.
REACH out to our audience through our editorial. Let them know that we are committed and that they can help too.
REVIEW our pledge to make sure we are always making a difference.
To find out more, email us at united@btsport.com.
