UEFA Champions League Magazine - Episode 21Mar 24
BT remains home of UEFA Champions League, Europa League and Europa Conference League until 2027
BT Sport will remain the home of the Champions League, Europa League and Europa Conference League until 2027 in a new TV rights deal, it was announced today.
BT Sport will remain the home of top flight European football until 2027, it was confirmed today.
We will show 533 of the 550 games available with 113 more games - an extra 27% - for customers to watch each season in new format changes coming to the competition.
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BT have secured the rights to the majority of the UEFA Champions League games, plus all the UEFA Europa League and the UEFA Europa Conference League exclusively live, for a further three seasons, including highlights and in-match clips.
BT Sport will continue to make the finals available for all to watch.
BT Sport will show the new format of the three European competitions from 2024, with 12 more teams, more matches than ever before, plus the introduction of an additional “knockout-playoff” round.
In each competition, 36 teams will play in a single league format, with those finishing 1-8 progressing to the Round of 16, teams placed 9-24 contesting the additional knockout round, and the bottom 12 teams exiting the competition and no longer dropping down into the UEL and UECL respectively, introducing more jeopardy and must-win knock out matches.
From 2024 we will be able to show more games than ever before live and exclusive on BT Sport
- Marc Allera, BT Consumer CEO
The expanded qualification system opens up the possibility of a fifth English team in the UCL and guarantees Scottish participation in the UCL and UEL.
Last season the UEFA Champions League, UEFA Europa League and UEFA Europa Conference League were a huge success on BT Sport with a 37 per cent increase in UEFA Champions League viewer hours, the final between Liverpool and Real Madrid available for all to watch in the UK, and a record breaking 12.6m people tuning in across all platforms.
Marc Allera, Chief Executive of BT’s Consumer Division, said “BT Sport continues to be the home of the UEFA Club Competitions until 2027 and we are extremely proud to have the privilege of twelve years of broadcasting one of the most exciting competitions in the world.
"It is fantastic news for our viewers that from 2024 we will be able to show more games than ever before live and exclusive on BT Sport.”
Guy-Laurent Epstein, UEFA Marketing Director, said: “We are delighted to be extending our partnership with BT until 2027. BT has been a long-standing UEFA club competition partner since 2015, where it has applied industry leading broadcast expertise to European club football.
"Throughout 2024-27 BT will broadcast more live matches than ever before, which will be supplemented by its exceptional array of original programming.”